Musk to suspend X accounts involved in engagement farming

The founder of the micro-blogging platform, X, Elon Musk has issued a stern warning to users about the practice of engagement farming.

Numerous users on X have been reported to be engaging in farming practices to enhance their earnings through the platform’s content creator monetization program.

This trend emerges amid the billionaire’s ongoing efforts to combat the proliferation of bots and fake accounts on X, formerly known as Twitter.

Musk took to X to announce his stance, stating,“Any accounts doing engagement farming will be suspended and traced to source.”

What to know about Engagement Farming

Engagement farming refers to the tactic of seeking increased interaction on social media platforms.

Users employ this method to garner more followers, likes, comments, and retweets without necessarily adding meaningful content. Instead, the primary aim is to boost one’s online presence.

This practice is often utilized by influencers who form groups with fellow content creators.

Members of these groups reciprocate engagement by liking, commenting, and sharing each other’s posts.

The goal is to create the impression of a highly engaged audience and manipulate algorithms for increased visibility.

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